FOR THE EMERGING ARTIST

Introduction

After four years of art school (BFA), and actively participating in the community and community-building, followed by two years post-graduation, I’ve decided to create this living document. It reflects what I’ve observed, learned, and experienced while navigating the "art world" both inside and outside of art school. These insights are particular to the context of Vancouver, BC.

For the Emerging Artist is a candid collection of real observations and advice. It is not meant to discourage you, but rather to make you aware, prepare you, and help you feel ready for what lies ahead.

Yes—things may change, perceptions might shift—but for now, let’s keep it real.

If you have questions, feel free to reach out.

Chapter 1: Making Money with Art

You cannot solely make a full-time living with your art unless:

Your work is selling very well (income through markets, collectors, or acquisitions).
You have a different job supplying you financially.
You live rent-free.
You have money you can spend without worrying about running out.

Chapter 2: The Art World

The art world is small and competitive. To be noticed, you need to:

Create good work.
Bring a new twist to things.
Attach your work to history.

Galleries often have a list of 5–10 artists they know and repeatedly showcase. This is because these artists are in demand, make interesting work, and elevate the gallery's presence. However, galleries also tokenize and "check boxes."

Galleries are watching you, but they take time to find the right moment to show your work. They try to stay relevant by showcasing the same artists other galleries and bigger institutions highlight, but on a smaller scale.

Curators also benefit from focusing on the same artists, but Vancouver lacks curators who push emerging artists. Many require a good CV to show your work, but shouldn't they be the ones helping you build it?

Chapter 3: Supporting Emerging Artists

Galleries should have dedicated exhibitions for emerging artists to genuinely support them. Don’t be intimidated by artists who frequently show—they often have connections with curators or are part of influential networks. This is not to discredit their work—their networks often exist because of the quality of their practice, which contributes to their visibility.

If you're an emerging artist struggling to find opportunities, create your own. Build your CV by organizing shows, especially during school or through open calls. A robust CV enhances your credibility, and the more shows you have, the more value your work gains.

Chapter 4: Networking and Social Skills

Networking is crucial. Attend gallery openings consistently. Over time, people will recognize you. Bring a friend for confidence, and eventually, you’ll feel comfortable attending alone. Start conversations and engage with others. Supporting artists by buying catalogues, postcards, or posters—and asking for their signatures—can create meaningful interactions.

FRAMERS AND PRINTERS

Small actions, like choosing the right printers or framers, can also impact your presence. These places are frequented by curators and collectors.

Again, we are all networking and connected in some ways.

Chapter 5: Social Media and Online Presence

Treat social media as your portfolio. Showcase finished products, process videos, and create a unique personality. Having a website establishes you as an official artist. Additionally:

Create an artist statement and bio.
Maintain a living CV document.

Chapter 6: Volunteering and Community Engagement

Volunteer in galleries and participate in your community. This helps build connections and gain experience. If you want to start something but don’t know how—just begin, and you’ll learn as you go.

Chapter 7: Finding Alternative Spaces

Create community connections. Reach out to coffee shops or other spaces with empty walls. Develop a complete proposal with pictures, your artist statement, and an introduction. Support the businesses you approach and build relationships.

Chapter 8: Editioning Your Work

More editions mean lower prices, while fewer editions justify higher prices.
Track buyers and collectors for future reference.
Offer discounts to repeat buyers as a gesture of gratitude and marketing.

Chapter 9: Engaging Curators

Invite curators to see your work, but be patient. Provide flexible scheduling options with at least two weeks’ notice.

Chapter 10: Auctions and Art Sales

Participate in auctions—they can be intimidating but rewarding. Tax receipts are helpful during tax season. Negotiate for a 50/30 sales cut when possible. Auctions expose your work to potential buyers and count as exhibitions, which are valuable for building your CV.